About

Transmedia Next is a specialised training course in the emerging field of transmedia storytelling. Transmedia encompasses a range of story forms including stories with multiple strands that take place across diverse media platforms, including film, television, internet and mobile devices as well as live events and ‘real world’ game play. The distinguishing feature of transmedia is that all plot lines and media presentations are designed to flow within a single, integrated storyworld, usually with an emphasis on audience participation.
Each strand of the story may be enjoyed individually or in combination, resulting in a more immersive experience. In this way, transmedia acts both as a creative technique for story extension and as a marketing tool to reach a broader, more diversified, audience.
Places on this training programme are strictly limited to 60 participants to ensure the highest quality immersive training experience. The group of 60 will form 4 training pods of 15 people each. Each pod will rotate through 4 modules:
DEVELOPMENT, WRITING, PRODUCTION, DISTRIBUTION.
All 60 Delegates will gather together for the introduction and completion sessions and will have an opportunity to network with one another during the lunch, morning and afternoon tea breaks.
Who should attend?
Transmedia Next invites participation from experienced professionals from a range of media, entertainment and advertising disciplines, including:
producers
directors
writers
advertising executives
brand owners
commissioning editors
new media content providers
script editors
distributors
Overview
Transmedia Next is designed to:
Give Delegates a framework for developing their own transmedia programmes.
Outline current trends in transmedia storytelling.
Set out the key steps required at each stage of a transmedia programme, including development, writing, production and distribution.
Demonstrate how tools and techniques, such as mind mapping, can enable the rapid development of transmedia programme architectures.
Illustrate the workflow required to produce a transmedia production.
Provide case studies from real life transmedia productions.
Facilitate networking opportunities with other forward-thinking media professionals.
Please email or call our Event Producer for more information.
What is included in the fee?
3 days attendance at Transmedia Next – 8, 9, 10 September, 2010
Lunch, morning & afternoon teas and refreshments for all three days
“Delegate Only” online training materials

Transmedia Next is an immersive training event focused on the emerging field of transmedia storytelling. Transmedia encompasses a range of story forms including stories with multiple strands that take place across diverse media platforms, including film, television, internet and mobile devices as well as live events and ‘real world’ game play. The distinguishing feature of transmedia is that all plot lines and media presentations are designed to flow within a single, integrated storyworld, often with an emphasis on audience participation.

Each strand of the story may be enjoyed individually or in combination, resulting in a more immersive experience. In this way, transmedia acts both as a creative technique for story extension and as a marketing tool to reach a broader, more diversified, audience.

See what Wired UK has to say about transmedia and our lead Instructor Lance Weiler’s work in its August Issue’s cover story.

By attending Transmedia Next you will be entering the world of transmedia. From before you arrive at the venue until after you leave, you will see, touch and hear transmedia in a variety of different ways.

We cover:

DEVELOPMENT – WRITING – PRODUCTION – DISTRIBUTION

Delegates collaborate to shape a mini-transmedia experience as well as gaining valuable insights into theory, case studies, tools and techniques for developing and delivering global transmedia programmes. Opportunities for networking with other Delegates has been built in to the structure of this groundbreaking event.

Benefits

Transmedia Next is designed to:

  • Give Delegates a framework for developing their own transmedia programmes.
  • Outline current trends in transmedia storytelling.
  • Set out the key steps required at each stage of a transmedia programme, including development, writing, production and distribution.
  • Demonstrate tools and techniques that enable the rapid development of transmedia programme architectures.
  • Illustrate the workflow required to produce a transmedia production.
  • Provide case studies from real life transmedia productions.
  • Facilitate networking opportunities with other forward-thinking media professionals.

Who should attend?

Transmedia Next invites participation from experienced professionals from a range of media, entertainment and advertising disciplines, including:

  • Producers
  • Directors
  • Writers
  • Advertising executives
  • Brand owners
  • Commissioning editors
  • New media content providers
  • Script editors
  • Distributors

What’s included?

Tickets to Transmedia next include:

  • 3 days attendance at Transmedia Next.
  • Lunch, morning & afternoon teas and refreshments for all three days.
  • Exclusive online training materials, for Delegates only.

Due to the hands-on nature of this training programme, ticket availability is strictly limited.

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